DE BESTE KANT VAN REAL-TIME BIDDING (RTB)

This means advertisers never vastly overpay for impressions. As a result, second-price auctions are the most widespread type in programmatic advertising. In contrast, 1st price auctions enable advertisers to overpay as the highest bid wins, meaning advertisers could pay a significant amount more than the second-highest bidder.Hetgeen kan zijn een g